7Clouds 毛怪冰淇淋

ReflexDesign is a design and innovation studio. We believe the nature of the brand is a conditioned reflection. It’s about establishing a conditioned reflection of a brand from the con.ReflexDesign is a design and innovation studio. We believe the nature of the brand is a conditioned reflection. It’s about establishing a conditioned reflection of a brand from the con.ReflexDesign is a design and innovation studio. We believe the nature of the brand is a conditioned reflection. It’s about establishing a conditioned reflection of a brand from the con.

7Clouds 毛怪冰淇淋
[2016]

7clouds是主打美国加州低脂冰淇淋的创新冰淇淋品牌。品牌希望通过多样化的DIY产品组合，为消费者提供健康美味的产品。

通过准确的消费者洞察与消费习惯的整体考量，我们创造了「毛怪冰淇淋」概念，通过塑造生动有趣的毛怪形象，与新一代年轻消费者建立长久密切的联系。此外，我们为每一款产品赋予独特概念，确保以足够的差异化区隔市场。MasterMaoDesign是品牌延伸出的周边产品系列，基于毛怪故事持续开发产品周边，丰富品牌体验。

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古田路9号2019 《Brand创意呈现Ⅵ》入选作品

Client   7clouds毛怪冰淇淋
Service   品牌形象 / 平面设计 / 空间设计

Creative Director   蔡仪
Art Director   卡卡
Designer Assistant   刘靓
Copywriter   慧慧
Interior Designer   iso50

Easymart

brand identity, content planning, graphic, interior

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