Lazzy Burger Easy and fast 用餐新体验

ReflexDesign is a design and innovation studio. We believe the nature of the brand is a conditioned reflection. It’s about establishing a conditioned reflection of a brand from the con.ReflexDesign is a design and innovation studio. We believe the nature of the brand is a conditioned reflection. It’s about establishing a conditioned reflection of a brand from the con.ReflexDesign is a design and innovation studio. We believe the nature of the brand is a conditioned reflection. It’s about establishing a conditioned reflection of a brand from the con.

ReflexDesign 条件反射设计官方网站，厦门广告设计公司

Lazzy Burger
Easy and fast 用餐新体验

汉堡品类通常以快速餐饮的形式呈现，快速、廉价、标准化，在普遍的认知里被贴上“垃圾食品”的标签。

特定商业形态的弊病不应造成对品类的偏见，Lazzy Burger从创始之初就立足于用健康优秀的食材制作出值得回味的优质产品。我们为品牌命名并创造了“Lazzy”的独特拼写。具有街头涂鸦风格的“L”形图案成为品牌标志性的识别元素，表达快节奏生活下令人向往的慵懒与放松状态。绿色作为品牌色，使品牌从视觉上脱离固有品类印象，传递更具健康轻食感的感受。

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APD No.15 《第十五届亚太设计年鉴》入选作品
《Award360°100》2019年度特刊入选作品

Service 品牌形象 / 室内设计

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Lazzy Burger
Easy and fast 用餐新体验

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